Business plan is a document created by a company that describes the company’s goals, operations, industry position, marketing objectives, and financial projections. The information it contains can be a helpful guide in running the company. What’s more, it can be a valuable tool to attract investors and obtain financing from financial institutions.
Business Plan
Development Support
Although they’re especially useful for new businesses, every company should have a business plan. Ideally, the plan is reviewed and updated periodically to reflect goals that have been met or have changed.
”A goal without a
Antoine de Saint-Exupéry
plan is just a wish.
Method Overview
A business plan is a document that defines in detail a company’s objectives and how it plans to achieve its goals. A business plan lays out a written roadmap for the company from marketing, financial, and operational standpoints. A business plan is an important document aimed at a company’s external and internal audiences.
Operations Plan
Operations Plan serves for both internal and external users. Internal users should be able to assess how the individual activities build up the business and operating model. External users should be able to evaluate and understand how the company is going to operate and based on those insights they should be able to understand project feasibility. It usually contains the following parts:
- Technical Analysis
- Organizational Structure
- Location & Environmental Aspects
Marketing Plan
Marketing Plan is focused on customers, and it describes how the company will provide added value for them and to satisfy customers’ needs. This section contains all activities in relation to creating and delivering needed goods or services to final customers. It should assess the customer needs (based on market research), define target markets, assess your competitive advantages and marketing strategy, select the optimal marketing mix. This part of Business Plan usually contains two main parts:
- Sales Plan
- Procurement Plan
Financial Plan
Financial Plan should provide information on financial feasibility and profitability of the project (business), based on quantitative indicators provided in financial analysis and projected financial statements. It should contain the following analyses:
- Investments Overview
- Funding Sources Overview
- Profitability Analysis
- Projected Financial Statements
- Financial Analysis
- CVP & Sensitivity Analysis